ABC Makes a Game of It Against ‘Thursday Night Football’

Oct 10, 2014  •  Post A Comment

ABC’s new Thursday night drama lineup flexed some ratings muscle against CBS’s “Thursday Night Football,” and even though CBS won the night, ABC kept it from being a blowout, based on Nielsen overnights.

TVbytheNumbers.com reports that CBS posted a preliminary 3.8 average in the key 18-49 demo for the game between the Indianapolis Colts and Houston Texans. That number was down six-tenths of a point from last week’s 4.4. The report notes that CBS’s numbers are subject to significant adjustments due to the nature of live sports.

ABC’s drama lineup was down across the board, but continued to post respectable numbers. The new series “How to Get Away With Murder” put up a 3.1 average in 18-49 to lead the way for the network, slipping two-tenths from a week ago. “Scandal” fell four-tenths to a 3.0 and “Grey’s Anatomy” drifted down two-tenths to a 2.4.

The ABC dramas also showed strength in total viewers, with “How to Get Away With Murder’s” 10.71 million audience second only to the NFL game’s 11.91 million.

Fox and NBC came in well off the pace set by ABC and CBS, with NBC’s “The Biggest Loser” slumping to a 1.2 average in the 18-49 demo, down one-tenth from last week’s series low to set a new all-time low for the show.

NBC’s new show “A to Z” fell two-tenths from a week ago to a 1.0 in adults 18-49, while both “Bad Judge” and “Parenthood” equaled the 1.3 marks they hit last week.

Fox’s new series “Gracepoint” lost three-tenths of a point to fall below single digits with a 0.9 average in 18-49, while “Bones” held steady with a 1.5.

For prime time overall, CBS topped the 18-49 demo with a 3.6 average, followed by ABC (2.8 average), Fox and NBC (both 1.2), Univision (1.0) and CW (0.6). CBS led total viewers with 11.41 million, ahead of ABC (9.54 million), Fox (5.09 million), NBC (4.43 million), Univision (2.56 million) and CW (1.39 million).

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