CBS News appears to be less than two weeks away from the launch of CBSN, its new 24-hour digital channel, Capital News reports, with a marketing campaign set to roll out featuring the tagline “CBS News. Always On.”
“The network is in the final stages of developing the project but an exact launch date for the network has not yet been set, though TVNewser reports that it is aiming to launch by election day, Nov. 4,” the story reports.
The new channel will be streamed live to television setc, PCs and mobile devices and will offer a less formal, albeit similar, appearance to that of the cable news channels.
“CBS News correspondents Jeff Glor and Elaine Quijano are among the anchors for the service, which will also feature original reporting from all of CBS’s reporters. CBS has been hiring production staff for the service over the last few months,” the report notes.
The service, which will feature stories that are trending on CBSNews.com along with traditional segments featuring correspondents, will have a look that’s reminiscent of CNN’s CNNgo, the article notes.
“A large video box takes up most of the screen, and a lineup of subjects is situated on the left, letting users go back in time to see segments they missed, or letting them know what is coming up next,” the report says. “Users can also go full-screen with the video if they want to focus on that particular story. The look of the service is still described as preliminary, so it will likely end up changing before the final product launches.”
The launch is expected to follow the rollout of the new CBS All Access paid subscription service. CBSN will be available for free through CBSNews.com and via mobile apps.