CBS’s prime-time coverage of “Thursday Night Football” was way up from the game a week ago, based on Nielsen overnights for the key 18-49 demo.
TVbytheNumbers.com reports that the game, in which Denver’s Peyton Manning padded his new all-time touchdown pass record by completing three more as the Broncos dispatched the San Diego Chargers 35-21, delivered a preliminary 4.8 average in viewers 18-49, up from an equivalent 3.9 a week earlier.
CBS wound up with an easy win for the night, both in the 18-49 demo and in total viewers. Second-place ABC had all three of the top-rated non-football programs on broadcast prime in “Scandal” and “How to Get Away With Murder” (both with 3.0 averages) and “Grey’s Anatomy” (2.5).
Both NBC and Fox finished behind Univision on the night, with Fox trying out a “Bones” repeat (0.9 average in 18-49) along with a fresh “Gracepoint” (0.8, equaling last week).
NBC’s entire prime-time lineup was down a little from a week ago. “The Biggest Loser” ticked down one-tenth to a 1.2 in 18-49, “Bad Judge” dropped two-tenths to a 1.0, “A to Z” slipped one-tenth to a 0.9 and “Parenthood” was also off one-tenth, registering a 1.2.
For prime time overall, CBS led the way in adults 18-49 with a 4.5 average, followed by ABC (2.8 average), Univision (1.2), NBC (1.1), Fox (0.8) and CW (0.6). CBS also led total viewers with 14.6 million, ahead of ABC (9.5 million), NBC (4.2 million), Fox (3.9 million), Univision (3.0 million) and CW (1.5 million).