Dominant Performance by Game 7 of World Series in Broadcast Prime

Oct 30, 2014  •  Post A Comment

Fox’s coverage of Game 7 of the World Series, in which the San Francisco Giants won the championship with a tight 3-2 win over the Kansas City Royals, dominated the prime-time ratings Wednesday night, based on Nielsen overnights.

TVbytheNumbers.com reports that the game delivered a preliminary 5.7 average rating in the key 18-49 demo along with 20.17 million total viewers. The demo number was up a whopping 84% from a preliminary 3.1 average for Game 6 the previous night.

The report notes that the numbers are subject to significant adjustments due to the nature of live sports. Additionally, NBA basketball coverage pre-empted the CW in Chicago and NBC in Portland, meaning numbers for those networks may be inflated.

In non-sports programming, ABC had the top show on broadcast prime in “Modern Family,” which equaled last week’s 3.4 average in the 18-49 demo. “black-ish” was also up, rising 13% to a 2.7, and “Nashville” rose 12% to a 1.5.

ABC’s “The Middle” headed the other direction, slipping 14% from last week to a 1.8 average in 18-49, while “The Goldbergs” dipped 9% to a 2.1.

CBS’s “Survivor” came in with another 2.2 average in viewers 18-49, matching last week’s number. “Criminal Minds” lost 8% to register a 2.5 and “Stalker” fell 12% to a 1.5.

NBC aired two drama reruns — “Law & Order: SVU” (0.9 average in 18-49) and “Chicago PD” (0.8) — along with a fresh installment of “The Mysteries of Laura, which slipped 8% to a 1.2. The Peacock Network wound up in a tie for fourth place among the broadcast nets with Univision.

For prime time overall, Fox led the way in the 18-49 demo with a 5.7 average rating, followed by ABC (2.2 average), CBS (2.0), Univision and NBC (both with 1.0 averages) and CW (0.8). Fox also won big in total viewers, averaging 20.2 million to lead CBS (8.9 million), ABC (7.1 million), NBC (5.4 million), Univision (2.7 million) and CW (2.3 million).

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