Twentieth Television announced that it has filled a newly created executive post, naming a new senior vice president, Media Sales Research & Insights. The company announced that Debbie Reichig will assume the post, effective Nov. 10.
Making the announcement was Michael Teicher, Twentieth’s executive vice president, Media Sales.
“Reichig will oversee the media sales research department, assisting in sales strategy, and positioning Twentieth Television and Debmar-Mercury’s portfolio of television programming to advertisers,” the company said in its announcement. “Based in New York, she will report to Teicher.”
In a statement, Teicher said: “Continuously taking a dynamic approach to media analytics and positioning, Debbie is a truly respected industry leader and innovator. Debbie’s breadth of experience within the media research field will allow her to look beyond the data to identify fresh opportunities for advertisers of Twentieth Television’s first-run and off-network programming.”