It’s a “combination of live lottery and TV game that has never been tried before,” writes our good friend Paige Albiniak at B&C.
The story reports: “The new weekly syndicated game show ‘Monopoly Millionaire’s Club,’ hosted by ‘Mike & Molly’s’ Billy Gardell, will launch in February on TV stations covering more than 95% of U.S. lottery television homes. The show is a companion to a new national lottery game by the same title that is debuting Sunday, Oct. 19, in several states, and then expanding across the country over the next several months.”
The article adds: “The lottery, along with its companion TV show, is a project more than a year in the making, led by Scientific Games Corp., a developer of technology-based products and services for worldwide markets, on the gaming side, and by Barry Wallach, former president of NBCUniversal Domestic Television Distribution, on the television side.”
The story adds that “the hourlong show [has been sold] to stations owned by the Tribune, Sinclair, Hearst, CBS, Gannett, LIN, Graham Holdings and other groups.”
To read more about this story we urge you to click on the link in the first sentence, above, which will take you to Paige’s original story.