Sunday Night Broadcast Prime: Once Again, It’s All About Football

Oct 13, 2014  •  Post A Comment

NFL football coverage was again an imposing presence in the Sunday night broadcast ratings, with NBC again easily winning the night with “Sunday Night Football,” based on Nielsen overnights.

TVbytheNumbers.com reports that NBC’s Giants/Eagles game delivered a preliminary 6.0 average in the key 18-49 demo, off 13% from last week’s 6.9 for Bengals/Patriots. Meanwhile, football impacted prime time on Fox and CBS as well, with the report noting that the numbers will be subject to more than the usual adjustments.

CBS’s prime-time slate was delayed by 18 minutes in a number of markets, meaning the preliminary numbers are tentative. But CBS appeared to come in fourth in the 18-49 demo among the big four broadcast nets with its lineup of “60 Minutes” (1.3 preliminary average in 18-49), “Madam Secretary” (1.5), “The Good Wife” (1.3) and “CSI” (1.4).

Fox had football overrun find its way into prime time, with the first half-hour of prime delivering a whopping 8.3 average rating in 18-49 and 24.47 million viewers. Things tapered off in the second half-hour, as the game ended and “The OT” began, with Fox recording a 5.8 average in the demo and 15.71 million total viewers.

As the regular Fox lineup came on, things continued to look up. “The Simpsons” was up 65% from last week with a 3.3 average in 18-49, “Brooklyn Nine-Nine” was up 31% with a 2.1, and “Mulaney” ticked up 10% to a 1.1.

Over on ABC, the season premiere of “America’s Funniest Home Videos” equaled its previous season premiere, a 1.2 average in 18-49. The rest of the lineup was down, as “Once Upon a Time” fell 21% from a week ago to a 2.6 average, “Resurrection” hit a series low, falling 30% to a 1.4, and “Revenge” matched its all-time low with a 1.2, off 14% from last week.

For prime time overall, NBC paced the broadcast nets in the 18-49 demo with a 4.8 average, followed by Fox (3.7 average), ABC (1.6), CBS (1.4) and Univision (0.9). NBC led total viewers with 13.5 million, topping CBS (10.1 million), Fox (9.6 million), ABC (5.8 million) and Univision (2.3 million).

the-simpsons“The Simpsons”

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