CNN Worldwide President Jeff Zucker talked about what may be the next move for the cable news channel as it continues to hunt for a solution to its ratings woes. Variety reports that Zucker said the network is open to airing scripted movies under its CNN Films unit.
Zucker, who made the comments at a lunch promoting CNN Films documentaries, said the network doesn’t have imminent plans to order scripted movies. He also noted that “some people would find it odd” to find movies on CNN, but also said he wouldn’t be opposed to it.
“CNN would hardly be the first network to bend its format to accommodate scripted fare,” the report notes. “History, for example, broke from its niche first with unscripted series and eventually with miniseries, movies and even scripted dramatic series, such as ‘Vikings.’ In addition, Fox News Channel did experiment back in 2007 with a satirical news program, ‘The 1/2 Hour News Hour,’ which was quickly canceled.”
The network has also expanded its documentary-style programming, the piece adds. CNN Films has raised its profile by commissioning and acquiring documentaries such as “Blackfish,” which focused on killer whales in captivity.