The brewer behind Budweiser, Anheuser-Busch InBev, refuted reports today in the media that said the Clydesdales are being dropped from the company’s marketing efforts, Ad Age reports.
The company issued a statement saying: “The story this morning may have left a wrong impression — the Budweiser Clydesdales will, in fact, be featured in next year’s Super Bowl advertising and are also a part of upcoming holiday responsible drinking advertising. The Clydesdales play a strong role for the brand, representing Budweiser quality and care for more than 80 years. As icons of the brand — and relevant symbols of integrity, perfection and team spirit for all generations — they are important to the brand and our campaigns.”
The Ad Age report adds: “Speculation on the Clydesdales’ future was sparked by a story in The Wall Street Journal that stated Budweiser ‘will not trot out the traditional Budweiser Clydesdales for this year’s holiday advertising.'”
TVWeek carried a report earlier today based on the WSJ report, which repeated the suggestion that the Clydesdales are being scrapped. That report generated a number of comments calling the move a mistake. (You can read our earlier report, along with the comments, and see a beloved Clydesdales ad, by clicking here.)
The Budweiser Clydesdales