The head of streaming service Netflix gave a date for the predicted death of broadcast television. According to The Hollywood Reporter, Netflix CEO Reed Hastings indicated that broadcast TV will probably die by 2030.
The article quotes Hastings saying: “It’s kind of like the horse, you know, the horse was good until we had the car. The age of broadcast TV will probably last until 2030.”
Hastings also commented on newly announced moves by Nielsen to measure viewing on Netflix and other streaming services.
Hastings reportedly said of Nielsen’s plans: “It’s not very relevant. There’s so much viewing that happens on a mobile phone or an iPad that [Nielsen won’t] capture.”
THR notes: “According to a Wall Street Journal report, Nielsen will use content’s audio on televisions to identify shows, but the measurement will not include mobile devices. Nevertheless, the ratings data could have a big effect on negotiations for streaming rights for Netflix and rival Amazon.”