In an announcement that provides an interesting snapshot of where things stand with time-shifted, multi-platform viewing, CBS revealed today that the premiere episode of its drama series “Scorpion” almost doubled its total viewership from its initial live-plus-same-day number.
The show went from its initial figure of 13.90 million viewers to a total of 26.15 million when adding in 35-day multi-platform viewing — an increase of 88%. The later figure adds in 7-day DVR playback, the unduplicated audience for an encore broadcast, 35-day VOD and 35-day online streaming.
“Live + 7-Day DVR playback for the Sept. 22 premiere added +5.32m, the unduplicated audience for ‘Scorpion’s’ Sept. 27 encore added +4.68m, while 35 days of video-on-demand transactions and online streaming on CBS.com and its multi-channel video partners added another +2.25m viewers, bringing total viewership to 26.15m,” the network announced.
The chart below, released by CBS, shows the breakdown.