After Five Seasons USA Cancels Drama

Jan 6, 2015  •  Post A Comment

A drama series that’s been on the USA Network for five seasons has been canceled, the victim of low ratings, reports The Hollywood Reporter.

The canceled show is “Covert Affairs.”

Says THR, the “renewal came down to a business decision, with the show’s live-plus-same-day ratings ultimately being the deciding factor. In its heyday, ‘Covert Affairs’ — produced by NBCUni’s cable-focused Universal Cable Productions —regularly averaged 5 million total viewers in live-plus-same-day returns. Its recent fifth season hit a series low of 1.1 million viewers in November, leading up to an average of about 1.5 million and not enough to justify a second run despite the network’s ownership stake in the show.”

However, as Deadline notes, “ ‘Covert Affairs’ has posted significant gains in shifted viewing — Season 5’s average of 990,000 adults 18-49 in Live+7 represents a +136% jump over Live+Same Day, 1.3 in adults 25-54 (+141%), and 3.3 million total viewers (+117%)….[But, as] an indication of the challenges linear networks face in the increasingly digital viewing universe, USA has been finding it hard to monetize the ‘Covert Affairs’ demo audience that watches days after the original broadcast. Additionally, even with the big DVR bumps, ‘Covert Affairs’ still ranked No. 4 (out of six USA dramas) among 18-49 and 25-54 in L+7, No. 5 in 18-34 and No.3 in total viewers.”



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