Netflix to Recommend TV Sets

Jan 6, 2015  •  Post A Comment


Netflix has announced “its new ‘Netflix recommended TV program’ which is an evaluation program that will help consumers identify television sets built for ‘a superior Internet TV experience,’” reports CNET.

The CNET story continues, “Netflix’s chief of streaming and partnerships, Greg Peters, announced the new program on stage during a press conference with LG Electronics, which is one of several TV manufacturers to partner with Netflix in this program. He also said that Netflix intends to deliver HDR content to LG TVs this year. HDR stands for High Dynamic Range, which describes the ratio between light and dark picture quality to offer richer color and more realistic pictures.”

The story adds, “Sony Electronics, Sharp Electronics, VIZIO and manufacturers of Roku TVs will also have products out later this year that will be certified by the Netflix Recommended TV program.

“Of course, the Recommended TV program won’t guarantee a perfect Netflix viewing experience for every customer, every time they view a video on the service….But Netflix executives say that there are tweaks to devices that can improve some aspects of the service. Some benefits consumers buying Netflix-certified products should expect include turning on the TV instantly, faster app launch and faster resume of video playback.”


One Comment

  1. I wonder how much Netflix is getting paid for these endorsements….

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