A Super Bowl ad that elicited outrage from viewers will not air, Entertainment Weekly reports. GoDaddy CEO Blake Irving announced Tuesday on Twitter that the company has pulled the ad.
“The spot, which was posted to YouTube, shows a puppy who, after falling out of the back of his owner’s truck, returns home only to find out he’s been sold online (with a GoDaddy domain, of course),” EW reports.
Outraged animal rights activists launched a petition calling for the removal of the spot, with more than 40,000 people signing, the story notes.
Irving tweeted: “Thank you @animalrescuers for the candid feedback. What should have been a fun and funny ad clearly missed the mark and we will not air it.”
Here’s the controversial spot, that’s on YouTube: