It looks like the “Today” show is reaching back to its very successful past to bring it back to its glory days.
NBC News is in “advanced talks to bring on former ‘Today’ senior producer-turned-screenwriter Noah Oppenheim to serve as senior VP at NBC News, giving him oversight of the morning show and essentially filling the vacancy created by the recent firing of ‘Today’ general manager Jamie Horowitz,” writes Joe Adalian for New York Magazine’s Daily Intelligencer.
Adalian, a former TVWeeker, also notes that Oppenheim, “[C]o-wrote the adaptation of last fall’s box office hit ‘The Maze Runner’ and more recently was tapped to write the third film in the ‘Divergent’ franchise,’ ‘Allegiant.’”
Adds Steve Battaglio in the Los Angeles Times, “During his tenure at ‘Today,’ Oppenheim oversaw the 7 a.m. hour, which is where the bulk of the program’s hard-news reporting runs. But with his background in the entertainment business, he is expected to have a strong point of view on the program’s softer content as well.”
Battaglio also writes, “Oppenheim was a popular figure at ‘Today’ during his previous stint, which ran from 2005 through 2008. NBC News executives said they believe that he will have the trust of staffers and anchors needed to enact a new strategy to challenge ABC’s ‘Good Morning America,’ the current ratings leader.”
By the way, when it comes to the “Today” show, Battaglio really knows what of he speaks, since he wrote the book on “Today.” He wrote the 2011 book “From Yesterday to TODAY: Six Decades of America’s Favorite Morning Show.”