Mac Rumors

Apple CEO Tim Cook Calls In to TV Show to Congratulate Host on 10 Years on the Air — and Reveals What He Says Is the Next Big Trend in Product Development

Mar 13, 2015  •  Post A Comment

The CEO of Apple, Tim Cook, placed a call-in to a cable TV show Thursday to congratulate the host on the show’s 10th anniversary. Mac Rumors reports that Cook called Jim Cramer, host of CNBC’s “Mad Money.”

Along with extending congratulations on the anniversary, Cook talked about a wide range of tech subjects, including the “next frontiers” in product development.

“Cook highlighted health as ‘the biggest one of all,’ along with cars and the home,’ the story reports. “According to Cook, devices like the Apple Watch and services like ResearchKit and the Health app that allow people to track their own health and fitness are part of a market that’s ‘probably significantly underestimated.'”

Cook and Apple rolled out ResearchKit as part of a splashy Apple Watch presentation this week. On Cramer’s show, Cook called ResearchKit “an absolute game changer.”

Mac Rumors adds: “ResearchKit is an open source software framework aimed at researchers, and several apps have already been created with it. On Wednesday, two days after the first apps were available, Stanford University researchers said they had received 11,000 signups for just one of them.”

Asked by Cramer whether he thinks it’s “within the realm of our lifetime” that the Apple Watch, paired with HealthKit, will be capable of monitoring diabetes and blood pressure, or detecting cancer, Cook responded, “Oh, I absolutely do.”

mad money-jim cramer-cnbc

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