A cable channel is headed into the slow lane as it embarks on what it’s billing as the “world’s longest live road trip.” Travel Channel rolled out its plans as it announced the acquisition of the slow-paced Norwegian entertainment format Slow TV.

The cable channel plans to roll out “Slow Road Live” on Friday, Nov. 27, starting at 9 a.m. ET. “During the live 12-hour road trip (route to be revealed at a future date), viewers will sit back and follow a caravan on a serene and captivating journey on the frenetic day Americans have come to know as Black Friday,” the channel said in its announcement.

Said Ross Babbit, senior vice president, programming and development, Travel Channel: “While everyone else is out hustling and bustling to get the latest deals on Black Friday, we’re giving our viewers a chance to unwind with 12 hours of reality in real time. This live programming event will get everyone together to simply enjoy the stunning, beautiful scenery and realize the only big character in this show is the world around us.”

Please click here to read the full announcement from Travel Channel.