Daypart Dip: Long-Running Series Sinks to Another Historic Low in Key Demo

Mar 30, 2015  •  Post A Comment

One of the longest-running shows on TV continues to see its viewership fall off in one of its most important demos. Citing figures reported by Soap Opera Network, TVbytheNumbers.com reports that ABC’s daytime institution “General Hospital” hit an all-time low for the second consecutive week in women 18-49 for the week ending March 20.

The daytime drama, which has been on the air since 1963, notched 488,000 viewers in the demo, down from 503,000 a week earlier and an all-time low for the series. As we reported previously, both “GH” and NBC’s “Days of Our Lives,” which bowed in 1965, hit all-time lows in the metric for the week ending March 13.

Figures are based on Nielsen Live+Same Day data.

Both “GH” and “Days” equaled their all-time lows in average rating in the demo of women 18-49 during the latest week — a 0.76 average for “General Hospital” and a 0.71 for “Days of Our Lives.”

Here are the numbers for the broadcast soaps, including CBS’s “The Bold and the Beautiful” and “The Young and the Restless”:

Week of March 16-20, 2015:

(change from last week/change from last year)

Total Viewers

1. Young & Restless: 4,778,000 (-56,000/-168,000)

2. Bold & Beautiful: 3,553,000 (+52,000/-334,000)

3. General Hospital: 2,759,000 (-61,000/+161,000)

4. Days of Our Lives: 2,424,000 (+160,000/-76,000)

Women 18-49

1. Young & Restless: 770,000 (-52,000/-56,000)

2. Bold & Beautiful: 578,000 (-16,000/-117,000)

3. General Hospital: 488,000 (-15,000/-96,000)

4. Days of Our Lives: 452,000 (+30,000/-124,000)

Women 18-49 rating

1. Young & Restless: 1.2/9 (-.08/-.09)

2. Bold & Beautiful: 0.9/7 (-.03/-.19)

3. General Hospital: 0.76/5 (-.03/-.15)

4. Days of Our Lives: 0.71/5 (+.05/-.19)

Results are based on Nielsen Live+Same Day figures.

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