The latest arrival on the rapidly expanding over-the-top video landscape has just rolled out to the public, and the service, Vessel, is launching with a “first year free” offer, Multichannel News reports.
The rollout follows an invitation-only beta trial for the service from Jason Kilar, the former head of Hulu.
In today’s announcement of the rollout, Vessel CEO Kilar and Vessel CTO and co-founder Richard Tom said: “Today, we’re opening Vessel to everyone. We believe that today’s online creators make the videos that matter most to the next generation of video consumers.”
Multichannel News adds: “As detailed by Vessel in December, the service’s ‘early access’ subscription product provides temporary exclusives to short-form videos for $2.99 per month. After that limited exclusivity window, typically 72 hours, Vessel’s content partners are free to make their videos available via YouTube, their own Web sites, or any other online distributor. Vessel also offers a slate of free, ad-supported, non-exclusive videos.”
The early access service, initially available to iOS devices and at vessel.com, is being offered for free for one year.
The report notes: “In the early going, Vessel offers several content categories that users can follow, including action sports, cars, gaming, fashion & beauty and life performances, as well as the ability to pick and choose favorites from Vessel partners such as Rhett and Link, Tanya Burr, Machinima, Tastemade, Lifetime, Fox Sports, A&E and History Channel.”