A deal that will put some content from NBC and NBCU-owned cable networks exclusively on AOL platforms was announced Tuesday. Variety reports that the deal represents “a significant expansion of [AOL’s] licensed content.”
“AOL and NBCU announced the pact at the Internet media company’s Digital Content NewFronts presentation Tuesday in lower Manhattan,” the story reports. “The companies didn’t spell out what content will be available, but they said it would include material from NBC, Bravo, CNBC, E!, Esquire, MSNBC, Oxygen, Syfy, Telemundo and USA Network.”
Some of the content will be exclusive to AOL, the report notes. “Starting this summer, video clips and segments from NBCU entertainment and news programming will be available to stream on AOL’s website and mobile apps, as well as on the 16 over-the-top platforms on which the AOL video is available,” Variety reports.
The companies will also partner to co-develop and co-produce original content such as Web video series and possibly live programming, according to the report.
And there’s this tidbit: “Under the deal, the companies said they are exploring possibilities for ‘AOL brand experts’ to appear across NBCU’s TV properties,” Variety notes.