Vice Media continues to flex its muscle as a player in the TV space, with the latest deal giving the company its own linear cable channel. Nellie Andreeva reports on Deadline.com that A+E Networks’ channel H2 will be rebranded as Vice.
“The move follows the $250 million deal last August, spearheaded by A+E Networks topper Nancy Dubuc, in which the company acquired a 10% stake in Vice Media,” Andreeva reports. “No one is commenting, but Vice co-founder Shane Smith had spoken of his desire to have a Vice-branded cable channel, and Dubuc has been looking for new ways to boost A+E’s portfolio of networks.”
The report notes that H2, which launched in 1996 and is in more than 71 million TV homes, “mainly has been repurposing History programming, along with new episodes of the former History series and original specials.” A+E Networks also recently rebranded Bio as FYI.