A number of content providers — including NBC and The New York Times — have entered into a partnership with Facebook in which the media companies will publish content directly on the social media site, New York Magazine reports.
“According to people familiar with the negotiations, The Times will begin publishing select articles directly into Facebook’s news feed,” the article reports. “BuzzFeed, NBC News, and NatGeo are said to be also joining the rollout, among others.”
The Times reportedly confirmed that Facebook was to begin hosting its material today.
The article focuses mainly on the progress of the initiative at The Times, noting that the Facebook partnership has been shrouded in secrecy.
“Not surprisingly, the prospect of a Facebook partnership is generating palpable anxiety inside the Times newsroom, with some Times journalists casting it as an end-of-the-Times-as-we-know-it inflection point,” the article notes.
The report quotes a senior executive at The Times saying of the Facebook deal: “It’s referred to as the ‘confidential project.’ No one will talk about it.”