Taking aim at a rapidly growing demographic, NBCUniversal unveiled a new slogan along with a number of programming moves and digital initiatives Tuesday night as the NBCU Hispanic Group took the spotlight during the company’s upfront presentations in New York.
The presentation, hosted by “Today” news anchor Natalie Morales and Telemundo entertainment anchor and “La Voz Kids” host Jorge Bernal, focused on the Telemundo and NBC Universo lineups, along with NBC Deportes and a number of digital platforms. NBCU used the occasion to unveil the group’s new marketing slogan, “All Together. Latino.”
Among the highlights, a Telemundo lineup for 2015-2016 that includes more than 900 hours of new original programming, including new “super series,” musical dramas, miniseries, two new music specials, a Saturday variety show and a new reality format.
NBC Universo presented a programming lineup anchored by top sports franchises and shows along with new scripted and reality series and major event programming.
Among the digital/customizable innovations introduced by the group were concurrent, scripted dual-screen storytelling, augmented virtual reality and an interactive comic book series, all designed to target what the company calls “Generation M: Millennial, Multicultural and Mobile.”
The NBCUniversal Hispanic Group announced that it is taking a “CultureFirst” approach that recognizes “the power of the Latino culture to impact the full U.S. cultural landscape.”