NBC is looking to push deeper into a content area that is reportedly growing in popularity: documentary programming. Variety reports that the company has launched a new unit, NBC Sports Films, with an eye on gaining broader distribution for sport-focused documentaries.

The new programming is expected to be centered on sports with which NBC already has an association, such as hockey and NASCAR, the report notes.

Said Mark Levy, senior VP of original production and creative for NBC Sports Group: “Our goal is to produce one a quarter.”

Levy added: “People are not coming to us for that content. If you came to us to watch a hockey game and you are being served a great hour right after that game, you are going to stay with us longer. We like to engage our viewers for longer periods of time. That is anyone’s goal.”

The unit’s first project is “Center of Attention: The Unreal Life of Derek Sanderson.”

Variety reports: “The one-hour documentary will look at the up-and-down life of former NHL star and two-time Stanley Cup Champion Derek Sanderson, who went from being a sports superstar to spending time homeless to, later, becoming a financial adviser to athletes.”

Narrated by “Mad Men’s” John Slattery, the doc is set to premiere Monday, June 8, leading out from Game 3 of the 2015 Stanley Cup Final on NBCSN.