NY Times

Why McDonald’s Is Changing the Way It Makes Hamburgers

May 28, 2015  •  Post A Comment

Fast-food giant McDonald’s has revealed that it will change the way it cooks hamburgers, The New York Times reports. The company’s outlets will now toast the burger buns longer to help keep the hamburgers warmer.

McDonald’s will also “change the way it sears and grills its beef so that the patties are juicier,” the story reports.

The idea is to win back customers, with business having fallen off recently.

The report quotes the company’s CEO, Steve Easterbrook, speaking at the Bernstein Strategic Decisions Conference in New York, saying the company is recommitting to “tastier food across the menu.”

Easterbrook, who took over the CEO job March 1, added: “It’s these little things that add up to big differences for our customers.”

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  1. Good luck! I’ll never eat anything from Mickey-D’s again any time soon.

  2. Personally, McDonald’s has always been one of my favorite places to eat lunch on a busy day. No more. I don’t know about the rest of the world, but here in Greensboro, NC, my two closest McDonalds restaurants, which are owned by two different franchises have, in a single week, raised their prices dramatically. For a Quarter Pounder and a medium french fry, one went from $4.16 to $5.32. The other store went, for the same two items, from $4.27 to over $6.25!! I was so dumbfounded, that I did get the exact amount because I told them what they could do with their food and drove off through the “screw it” lane. So, bottom line it that they combat slower sales by raising prices. Yeah, that really make sense. I guess they’ll be going the way of Biff Burger. (dead and forgotten)

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