Fast-food giant McDonald’s has revealed that it will change the way it cooks hamburgers, The New York Times reports. The company’s outlets will now toast the burger buns longer to help keep the hamburgers warmer.
McDonald’s will also “change the way it sears and grills its beef so that the patties are juicier,” the story reports.
The idea is to win back customers, with business having fallen off recently.
The report quotes the company’s CEO, Steve Easterbrook, speaking at the Bernstein Strategic Decisions Conference in New York, saying the company is recommitting to “tastier food across the menu.”
Easterbrook, who took over the CEO job March 1, added: “It’s these little things that add up to big differences for our customers.”