Apple TV Puts New Subscription Service on Hold

Jun 2, 2015  •  Post A Comment

The announcement of the eagerly anticipated new subscription television service from Apple, which had been expected next week, has been postponed, re/code reports. An announcement had been anticipated at the company’s upcoming Worldwide Developer Conference.

Citing sources with knowledge of the situation, the publication reports that the holdup is about licensing deals, with technology and money among the sticking points.

Industry execs are now saying the Web TV service could be delayed until 2016.

“Apple wanted to launch a subscription TV service in early fall to coincide with the start of the new broadcast television season,” re/code reports. “But the debut got bogged down by negotiations over financial terms and new technology that would be required for broadcasters to deliver local programming to Apple’s Web TV service.”

The upcoming service is different from services such as Dish’s Sling in that it aims to provide programming from local broadcast stations nationwide.

“Broadcasters don’t own all the local TV stations that air network programming, and clearing the rights to show local programs and commercials is a time-consuming process,” re/code notes.

As we reported last week, CBS CEO Les Moonves has said his network would “probably” sign on with the Apple service, becoming the first network executive to signal such intent.


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