Variety has five key reasons “Jurassic World” obliterated box office records over the weekend.
Just last week estimates had “Jurassic World” making about $125 million to $135 million this past weekend. In fact, it made just under $205 million this weekend, close to the all-time U.S. opening weekend set by the first “Marvel’s The Avengers” movie in 2012 at $207 million.
Writes Variety, “’Jurassic World’ stunned the movie business this weekend with its massive $204.6 million opening. It’s the second-biggest debut in history and a sign that a franchise that appeared to have run out of gas 14 years ago, when “Jurassic Park III” petered out with $368.8 million at the global box office, has been reinvigorated.”
Outside of the U.S. “Jurassic World” has made $307 million for a total worldwide box-office gross thus far of $511 million.
Here are the five key reasons Variety gives for “Jurassic World” doing so well:
- “Chris Pratt is a star. Period.”
- “Timing is everything.” (The timing of its release in June.)
- “The right director can make you almost forget about Spielberg.”
- “Premium formats are prime.”
- “Dinosaurs ripping apart humans = appropriate for children of all ages.”
Please click on the link, above, which will take you to the original Variety article, where you can read more about each of these five points.
Notes the Los Angeles Times: “One factor clearly driving up the film’s grosses: premium-priced 3-D tickets. An estimated $71 million of the domestic ticket sales were for the enhanced 3-D experience. Executives for Real 3D, a leading global licensor of 3-D, said Sunday that ‘Jurassic World’ was their highest-grossing domestic debut ever, surpassing the previous record, $70 million for the original ‘Avengers’ film.”
A separate Variety story notes: “Universal, which a few years ago was struggling to find hits, has shrewdly rebuilt its stockpile of franchises. The studio has fielded a number of global winners this year, including the erotic drama ‘Fifty Shades of Grey,’ the a cappella comedy ‘Pitch Perfect 2′ and the action blockbuster ‘Furious 7.’ There have been a smattering of misses, as well, such as the fantasy adventure ‘Seventh Son’ and the cyber-thriller ‘Blackhat.’
“The studio’s summer looks particularly strong with ‘Minions,’ the Amy Schumer comedy ‘Trainwreck’ and the rap drama ‘Straight Outta Compton’ all on tap. The fall brings Danny Boyle’s ‘Steve Jobs,’ Guillermo del Toro’s ‘Crimson Peak’ and the Angelina Jolie-Brad Pitt drama ‘By the Sea.’”