“Jordan Levin — who as a television programmer championed popular teen shows including ‘Dawson’s Creek’ and ‘Buffy the Vampire Slayer’ and most recently was an executive vice president of Microsoft Corp.’s now-defunct Xbox Entertainment Studios — will become the NFL’s first chief content officer,” reports our good friend Joe Flint in The Wall Street Journal. (Note: The WSJ is behind a pay wall and may charge you to read its articles.)

The story reports: “Mr. Levin will be responsible for the development and implementation of content for the league on its owned properties, including the NFL Network and the NFL Now online platform, and work with other media partners that have rights to carry football. In addition, he will oversee the Super Bowl Halftime Show, which will continue to be produced by a senior vice president, Mark Quenzel.”

Levin, 47, has no sports experience. He joined The WB in 1994 in programming, and left the company 10 years later after serving as its CEO.

The story adds: “‘I look at millennials and I see how they don’t have cable and how they watch everything on their mobile devices,’ said New England Patriots owner Robert Kraft, who is also chairman of the league’s broadcast committee. ‘We know the world is changing,’ he said, adding that the league ‘needs to be with the consumers.’”

To read more details about this item, please click on the link in the first paragraph, above, which will take you to Flint’s original story.