While many users appear to be fond of the commercial-free nature of Netflix, the streaming service is showing signs that it may not stay that way.
“Netflix has reportedly begun testing ads for its own shows before and after users watch videos,” Slate reports. “This comes just two months after Netflix CEO Reed Hastings stressed that the streaming site was a commercial-free service.”
But according to Netflix, the ads aren’t ads.
“They’re not ads in the traditional sense,” a Netflix spokesperson told the Verge. “They are trailers for Netflix originals.”
Netflix has reasserted that it will not be adding third-party ads.
“Call it what you will, but generally people consider any content that appears before what they actually want to watch — even a trailer for a Netflix original — to fall in the advertising category,” Slate notes. “That said, adding these trailers does seem like a natural next step for the company, which was already sometimes showing the credits for one show over a large promotional image for another of its series.”