Nielsen Ranks the Most Buzzed-About Events of the TV Season

Jun 1, 2015  •  Post A Comment

Nielsen has released its list of the most buzzworthy events of the 2014-2015 television season, based on the size of the response on Twitter.

The top telecast — and top sports event — was Super Bowl XLIX, Feb. 1 on NBC, which generated a Twitter TV audience of 16.1 million and 25.1 million tweets — including 243,000 tweets at 8:19 p.m. ET, which was the top sports event minute.

The top special event was the Grammys, aired Feb. 8 on CBS, with a Twitter TV audience of 13.3 million and 13.4 million tweets. The top series episode was the 40th Anniversary Special for “Saturday Night Live,” with a Twitter TV audience of 9.1 million and 1.3 million tweets.

AMC’s “The Walking Dead” had the top series premiere (7.4 million audience, 1.3 million tweets) and Fox’s “Empire” had the most tweeted series episode, with 2.4 million tweets for the March 18 installment (5.9 million audience).

The top series overall was “The Walkin Dead” with an average Twitter TV audience of 4.305 million and an average of 480,000 tweets, followed by ABC’s “The Bachelor” (3.593 million, 156,000 tweets) and HBO’s “Game of Thrones” (2.886 million, 107,000).


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