“The 2015 Miss USA pageant drew in 37,874 viewers at its peak during Sunday’s live stream on the beauty contest’s official YouTube channel,’ reports TheWrap.
The story continues, “During the first hour of the program, viewership rose from 15,608 to 22,963. The second hour saw viewership continue to rise, going from 24,487 up to 32,039, with a noticeable uptick during the swimsuit portion of the competition.”
On Saturday, July 11, 2015, Donald Trump, pageant owner Donald Trump tweeted, “I will not be able to attend the Miss USA pageant tomorrow night because I am campaigning in Phoenix. Wishing all well!”
According to a previous story in The Hollywood Reporter, before NBC’s falling out with Trump, “The Miss USA pageant was scheduled to air live on NBC from Baton Rouge, Louisiana, on July 12. The network had aired Miss USA as well as Miss Universe for the past 11 years and was in the midst of a five-year, $13.5 million contract between NBCUniversal and Trump’s Miss Universe Organization.”
Instead, Saturday’s Miss USA pageant aired on the Reelz Channel. According to TheWrap, “Reelz will not release the television broadcast ratings until Tuesday.” TheWrap added that “Last year’s Miss USA pageant on NBC drew 5.5 million total viewers in Nielsen live-plus-same day ratings, up from 4.6 million the year prior.”