Multichannel News

New Study: As Many Suspect, Netflix is a ‘threat to premium TV services’

Jul 13, 2015  •  Post A Comment

According to a a new study from The Diffusion Group, Netflix is “…an incremental threat to premium TV services, in particular,” reports Jeff Baumgartner at Multichannel News.

Baumgartner is quoting a statement by Nick Beyer, an analyst at The Diffusion Group and the “author of the firm’s new study, Netflix Streamers – A Consumer Snapshot.”

Says Beyer, according to the article, “”Today’s Netflix Streamer is significantly less likely to use value-added pay-TV services such [as] PVR, premium sports, and pay-per-view than they were in 2012.”

The numbers supporting this claim, says the article, show that “Netflix usage among the pay TV crowd has risen…from 36% in 2012, to 49% in 2015.”

To read more details about the study, please click on the link, above, which will take you to the original Multichannel New story


  1. Netflix is a ‘treat” or a threat?

    • Hi Cathy. Good catch…We fixed it…We meant to write “threat.”

      Chuck Ross
  2. I saw that too Chuck, but decided not to say anything, because it is both a treat and a threat. A treat for the users and a threat to the cable companies.

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