Report: NBC Is Expected to Get the Same Amount of Primetime Entertainment Upfront Ad Commitments As It Did in 2014

Jul 15, 2015  •  Post A Comment

“NBC is expected to secure the same amount of advance advertising commitments for its primetime entertainment schedule as it did in 2014,” reports our good friend Brian Steinberg at Variety.

Steinberg, who joined Variety from Advertising Age, is Variety’s go-to-reporter for all things Madison Ave.

Steinberg also writes that “In a prepared statement NBCUniversal said its entire portfolio of media properties secured ‘almost $6 billion in revenue commitments – up 2% from last year.’

“Volume of commitments for the primetime entertainment schedule at NBC is expected to be flat with the estimated $2.3 billion the network notched in 2014,” not including premier sports such as primetime football or the Olympics, the article says.

As for CPM increases, Steinberg says they are around 5%, down from 7%+ increases NBC got last year.

Here’s how other networks did in the Upfront, according to Steinberg’s reporting: “Ad commitments for primetime at Fox Broadcasting and CBS are also believed to be down. Among larger media companies, volume at Turner is seen as being flat to down. Volume at Fox Networks is seen as flat and volume at Viacom is expected to edge up slightly.”

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