Disney was apologizing today and indicating it would manage one of its social media accounts more carefully after sending out a tweet that drew criticism.
The AP reports that the tweet went out on Walt Disney Japan’s corporate Twitter account on the 70th annimversary of the day the U.S. dropped an atom bomb on Nagasaki. The tweet reportedly wished recipients “congratulations on a not special day.”
The company today offered “deep apologies for causing discomfort,” the AP reports.
“In English, the tweet sent Sunday conveyed ‘A very merry unbirthday to you!’ from a song in the Disney film ‘Alice in Wonderland,'” the story reports. “The Japanese translation described the day as ‘not special,’ prompting sharp criticism from readers who questioned the timing of the tweet. ‘Why are you offering congratulations, Disney-san?’ said one.”
The bombing, which took place on Aug. 9, 1945, reportedly killed more than 74,000 people and is remembered annually in somber ceremonies in Japan.