ABC is hoping to breathe ratings life back into its daytime talk staple “The View,” but the early returns are less than promising.
Media Life reports that Tuesday’s season premiere saw a sharp decline in women 25-54, a key metric for the show. The premiere averaged a 1.0 rating in the demo, off a hefty 47% from a year ago.
The show pulled a 2.5 household rating, down 22%. The report cites Nielsen figures.
The new season features a new lineup of co-hosts, including the return of Joy Behar after a couple of seasons off the show. Stalwart Whoopi Goldberg is the only other veteran still in the lineup, with Raven-Symone, Michelle Collins, Paula Faris and Candace Cameron-Bure filling out the roster.
Comparisons to last year’s premiere are bound to be difficult, as the show’s 2014 premiere numbers were its best in eight years.
One promising note is that the household rating for this year’s premiere topped the season average of 2.3 for last year. In women 25-54 the premiere equaled last season’s average.