The ABC show “The View” has lost national advertisers in the wake of a poorly received segment earlier this week.
The New York Daily News reports that Johnson & Johnson and Eggland’s Best pulled out of the daytime talk show over a segment in which two co-hosts mocked Sunday’s monologue by Miss Colorado Kelley Johnson during the Miss America pageant. (Johnson’s monologue can be seen below.)
Johnson chose not to do more traditional song-and-dance material during the talent portion of the pageant, opting to appear in nurse’s scrubs with a stethoscope and deliver a monologue about the value of nurses.
It didn’t sit well with “The View” hosts Michelle Collins and Joy Behar, who criticized Johnson on the air.
Collins commented sarcastically, “Shockingly (she) did not win,” the report notes. Behar chimed in with: “Why does she have a doctor’s stethoscope on?”
The comments became the target of a backlash on social media, prompting the two co-hosts to apologize on Wednesday’s program.
Johnson & Johnson issued a statement today saying: “Johnson & Johnson values and appreciates nurses and we respect the critical role they play in our health care system. We disagree with recent comments on daytime television about the nursing profession and we have paused our advertising accordingly.”
Eggland’s Best also released a statement, saying in part: “In light of the comments … we will no longer be advertising on the show in question.”
Here’s a clip of Johnson’s monologue from the Miss America pageant: