Comcast Corp. announced today that it is readying the launch of a new video streaming service. Reuters reports that the company will launch a trial version of the service, which is called “Watchable.”

The service is aimed at younger viewers who lean toward web videos, and will include content such as material from Walt Disney Co.’s Maker Studios.

Reuters reports that the beta version “will be available as an app on ioS devices, online on watchable.com and on TV sets of users who subscribe to Comcast’s Xfinity 1 pay-TV service, Comcast executives said in a statement. The service will be free and ad-supported, they said.”

An Android app is also reportedly in the works.

“Comcast’s experiment with a video streaming service comes as the pay-TV market is struggling to retain users gravitating towards online video offerings and moving away from traditional TV content,” the report notes, adding: “Comcast’s announcement comes shortly after Verizon Communications Inc. launched a new ad-supported mobile video platform go90 with on-demand and live shows aimed at younger viewers.”