A cable drama series has been hit with the cancellation ax after the show failed to catch on with younger viewers during its freshman run.
Deadline.com reports that TNT pulled the plug on the supernatural medical drama “Proof,” which was executive produced by Kyra Sedgwick and starred Jennifer Beals. The first season’s two-part finale, “Tsunami,” which aired Aug. 11 and 18, will stand as the series finale.
The program “drew a respectable though older-skewing viewership,” Deadline notes. “It launched with 2.7 million total viewers (Live+same day), dropping to 1.8 million before rebounding and finishing the season with 2.3 million and 2 million the last two episodes, respectively.”
Looking at Live+3 ratings, the report notes: “For the week of July 27, ‘Proof’ averaged a solid 3.3 million total viewers to rank as No. 7 on basic cable, but its 18-49 viewership was 673,000, good for No. 28. In the prior week, ‘Proof’ was No. 9 in total viewers (3 million) and No. 41 in 18-49 (547,000). The gap was a little smaller for the finale: 3.2 million (No. 7) and 719,000 (No. 21).”
While “Proof” was developed under an earlier regime at TNT, the new boss, Kevin Reilly, has been guiding the channel away from procedurals in an effort to lure younger viewers, the report adds.