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Deadline

Drama Series Canceled

Sep 25, 2015  •  Post A Comment

A cable drama series has been hit with the cancellation ax after the show failed to catch on with younger viewers during its freshman run.

Deadline.com reports that TNT pulled the plug on the supernatural medical drama “Proof,” which was executive produced by Kyra Sedgwick and starred Jennifer Beals. The first season’s two-part finale, “Tsunami,” which aired Aug. 11 and 18, will stand as the series finale.

The program “drew a respectable though older-skewing viewership,” Deadline notes. “It launched with 2.7 million total viewers (Live+same day), dropping to 1.8 million before rebounding and finishing the season with 2.3 million and 2 million the last two episodes, respectively.”

Looking at Live+3 ratings, the report notes: “For the week of July 27, ‘Proof’ averaged a solid 3.3 million total viewers to rank as No. 7 on basic cable, but its 18-49 viewership was 673,000, good for No. 28. In the prior week, ‘Proof’ was No. 9 in total viewers (3 million) and No. 41 in 18-49 (547,000). The gap was a little smaller for the finale: 3.2 million (No. 7) and 719,000 (No. 21).”

While “Proof” was developed under an earlier regime at TNT, the new boss, Kevin Reilly, has been guiding the channel away from procedurals in an effort to lure younger viewers, the report adds.

proof banner-tnt-jennifer beals

4 Comments

  1. Loved the show. I performed past-life regressions in the 70’s and 80’s.

    Maybe another TV network will pick up new episodes.

    All the best.
    Bob

  2. And what’s wrong with older viewers?

  3. @riaanjane. My question exactly! Why the distain for “older viewers?” We have more money to spend than younger people on whatever the advertisers throw at us. TNT was so cool there for awhile, featuring shows with 40+ actresses like “The Closer.” I don’t like this Reilly dude.

  4. What!? That makes no sense! What an idiot, cancel a top 10 show just because an older audience watches it instead of a lower aged group. It was a fantastic program I really looked forward to watching it and there are very few programs that I look forward to watching with all the crap they have on the airwaves now. Hope another network picks this show up!

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