NBC has launched a streaming channel on the Roku platform, where its new fall shows, along with thousands of hours of library content, will be available, Multichannel News reports. Roku players and Roku TV models will provide access to the NBC channel.
“All Roku customers will be able to log-in to the NBC channel to access day-after-air full episodes of the newest NBC fall programming, including, NBC notes, ‘Best Time Ever with Neil Patrick Harris,’ ‘Blindspot,’ ‘Heroes Reborn,’ ‘Truth Be Told’ and ‘The Player,'” the story reports. Returning programs will also be available.
Roku customers will be required to authenticate through their pay-TV provider.
In an announcement, Rob Hayes, executive vice president of NBC Entertainment Digital, said: “We want our shows available where our viewers are watching content. As consumers shift to connected devices, we are committed to working with platform partners like Roku so our fans and audiences interested in entertainment can discover, engage with, and watch our shows.”