Nickelodeon has taken the wraps off a new brand and a old slate of programming, unveiling a lineup of some of the cable channel’s best-loved shows from the 1990s that will be brought back under the banner “The Splat.”
“Millennials who crave the iconic Nickelodeon shows of their childhood, including ‘Kenan & Kel,’ ‘Rugrats,’ ‘Hey Arnold!’ and more, can rejoice,” the channel announced. “Starting Monday, Oct. 5, Nickelodeon will throw back to the ‘90s every day with the launch of ‘The Splat,’ a new multiscreen content destination spanning television, seven social media platforms and a dedicated website aggregating the most loved Nick content from the 1990s and beyond.”
Along with the retro programs, the network promises “classic programming stunts like Nick or Treat, U-Pick and Super Toy Run; the re-creation of specific days of programming as they aired in the ‘90s; and original promos and interstitials, including the Doo-wop Dinosaurs and the Opera Lady.”
The television launch of “The Splat” is set for Oct. 5 on TeenNick from 10 p.m.-6 a.m. (ET/PT).
The initiative includes:
- a TV block: an eight-hour rotating TV lineup airing daily on TeenNick from 10 p.m.-6 a.m. (ET/PT);
- TheSplat.com: a fan-driven site built around social conversations;
- Emoji Keyboard: a fully integrated Splat-branded keyboard featuring emoticons, stickers and GIFs;
- Social Media Community: a robust social presence on Facebook, Instagram, Pinterest, Tumblr, Twitter, Vine and YouTube.
Said Cyma Zarghami, President of Viacom Kids and Family Group: “We have been listening closely to our first generation of Nick kids that are craving the great characters and shows they grew up with watching Nickelodeon in the ‘90s. We designed ‘The Splat’ with fans and their requests in mind, which means we’re bringing together these beloved series and a high level of digital engagement to give fans a retro media experience they can’t get anywhere else.”
The announcement notes that “The Splat’s” rotating TV lineup on TeenNick “will have weekly themes and monthly programming stunts featuring hit ‘90s animated and live-action series including ‘All That,’ ‘Angry Beavers,’ ‘Are You Afraid of the Dark,’ ‘CatDog,’ ‘Clarissa Explains It All,’ ‘Hey Arnold!,’ ‘Hey Dude,’ ‘Kenan & Kel,’ ‘Ren & Stimpy,’ ‘Legends of the Hidden Temple,’ ‘Rocko’s Modern Life,’ ‘Rugrats,’ ‘Salute Your Shorts’ and ‘The Wild Thornberrys,’ with additional series rolling out throughout the year.”
The lineup of themed weeks for the first four weeks consists of:
- First Time for Everything (week of Oct. 5): first two episodes of fan-favorite animated and live-action series and game shows;
- Rugrats Reptar Takeover (week of Oct. 12): best of Rugrats episodes featuring Reptar;
- Hey Arnold! Live from the Stoop (week of Oct. 19): Stoop Kid-centric episodes;
- Nick or Treat (week of Oct. 26): call-in event where lucky callers get 40 seconds to choose from six doors, collecting tricks and treats along the way, plus scary and spooky themed animation episodes.
Also on tap are digital and social channels. “TheSplat.com is a fan-driven and generated digital destination that pulls ‘90s Nick content from all social spaces, including ‘The Splat’s’ social media channels on Facebook, Instagram, Pinterest, Tumblr, Twitter, Vine and YouTube,” the announcement notes. “Additionally, the site allows users to influence the on-air and online experience through social media conversations and trends.”
“The Splat” Emoji Keyboard is set to launch in early October on iTunes and Android, and “will feature more than 30 iconic Nickelodeon emoticons, stickers and GIFs based on ‘Ren & Stimpy,’ ‘Rugrats,’ ‘Hey Arnold!,’ ‘Rocko’s Modern Life’ and more,” the announcement adds. “The fully integrated keyboard allows fans to paste classic Nick characters into texts, emails and on social media sites. New content will be added monthly based on seasonal favorites and trending topics.”