“In the first three days of premiere week the number of young men turning on their TVs dropped by a stunning 22 percent compared to last year, Nielsen ratings show,” reports our good friend Claire Atkinson in the New York Post.
She continues, “Despite tens of millions of dollars in ad campaigns and big draws such as [the] NFL, Fox’s young music-themed drama ‘Empire’ and NBC’s ‘The Voice,’ roughly 640,000 fewer men between 18 and 24 watched any show on their TVs.”
It’s a dip from 3 million young men to 2.36 million of them.
As we have previously reported, the entire 18-49 and 18-24 demos are significantly off during this premiere week compared to last year’s premiere week.
Atkinson adds, “The networks have been pushing Nielsen for years to speed up its measurement of people watching video outside of the traditional TV screen….Several companies, including 21st Century Fox, Time Warner and CBS, are believed to have had serious conversations with Nielsen about their concerns.”