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Rebooted Apple TV Is Introduced. Says Apple CEO Tim Cook, ‘The Future of Television is Apps.’ Watch the Presentation and Demo

Sep 10, 2015  •  Post A Comment

During Apple’s introduction Wednesday of new and improved products, one of the highlights was the presentation and demonstration of its rebooted Apple TV.

Introducing it, Apple CEO Tim Cook, after acknowledging that Apple had been working on re-doing its Apple TV product for some time, said, “Our vision for TV is simple and perhaps a little provocative. The future of television is apps.”

Here’s a video of Apple’s entire presentation yesterday. To get to the Apple TV part, move the play cursor to the 33:20 minute mark. It lasts until about the 1:04 minute mark.


  1. Thanks for the defective unlistenable video

  2. Apparently Tim finally saw what Xbox has been doing for years.

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