The season opener for “Thursday Night Football” on CBS and NFL Network, pitting the Denver Broncos against the Kansas City Chiefs, set a ratings record.
The networks announced that the game delivered an overnight household rating of 14.3 with a 25 share in metered markets — up 4% from the game last year between Pittsburgh and Baltimore (13.7/23), which was the previous record holder for “Thursday Night Football.”
“Last night’s Denver-Kansas City pregame and game coverage on CBS and NFL Network from 8:00-11:00 PM averaged a primetime household rating/share of 12.9/23, which matched the comparable premiere of CBS-NFL Network coverage for Pittsburgh-Baltimore last year (12.9/22; 9/11/14),” the announcement notes.
The release adds: “Last’s night primetime on CBS and NFL Network beat the combined delivery of NBC, ABC and FOX by +90% (6.8/12). CBS/NFL Network’s overnight rating/share of 12.9/23 in primetime beat each of the broadcast networks: +1333% better than FOX (0.9/2), +461% better than ABC (2.3/4), and +258% better than NBC (3.6/6).”