Hasbro is taking a page from the Marvel and DC superhero playbooks, making sure that plans for its big movie franchise make news years in advance. In fact, The Washington Post reports that Hasbro is upping the ante even further by announcing a decade’s worth of “Transformer” movies all at once.
After Disney/Marvel Studios rolled out plans through 2019 for the “Avengers” movies “Infinity War” and “Inhumans,” and WB/DC Entertainment slotted “Justice League: Part Two” right between those two releases, Hasbro unveiled what the paper calls its own “calendar size matters” campaign.
“At an industry conference Saturday in France, Hasbro honcho Stephen Davis announced that his company and Paramount have now planned out the next decade of ‘Transformers’ films,” The Post reports. the plan includes four more “Transformers” movies.
“Michael Bay will continue to be involved for the near future, be it as director and producer,” The Post notes. “And Davis touted his murderers’ row of a ‘writers’ room,’ including Oscar-winning Akiva Goldsman (‘A Beautiful Mind’) and Jeff Pinkner (‘Amazing Spider-Man 2’), who worked together on ‘Fringe.'”
The report notes that the most recent installment in the “Transformers” franchise, “Age of Extinction,” released in 2014, grossed only$245 million in North America, the smallest domestic box office of any of the “Transformers” films. But the movie delivered a massive $858 million in receipts in the rest of the world.