It may not exactly be life imitating art — more likely just a soft drink company recognizing a good marketing opportunity — but Pepsi has decided to put out a limited edition soda that was predicted in 1989 by the movie “Back to the Future Part II.”
“On October 21, 2015, Pepsi will release a new limited edition soda, Pepsi Perfect, paying tribute to the day Marty McFly arrived in the future in ‘Back to the Future II.’ The 16.9 oz. bottle will retail for $20.15 — a bargain compared to the $50 that Michael J. Fox shelled out for the drink in the film,” according to The Hollywood Reporter.
As it turns out, the movie’s fans have been calling for this for some time.
Said Lou Arbetter, senior director of marketing for PepsiCo: “Fans have always been a little crazy about it. So we wanted to take advantage of the fact that Marty traveled to the future, to this month, and wanted to actually come out with the product.”
The plan is to put out just 6,500 bottles of the beverage. “Each bottle will be furnished in a special case, and while the bottle will be new, the Pepsi formula will be the same as an already existing version of the soda — Pepsi Made with Real Sugar — because after all, the future is now,” THR notes.
Here’s more … hold on!