A new report says a number of NBC owned-and-operated stations have been working on launching new newscasts. FTVLive reports that the stations are looking into launching 4 p.m. news programs.
The project has been going on quietly, and the report has few details. But the motivation appears to be tied to the election cycle.
“Again, you see the earlier news popping up in more and more markets and it is happening lately because of all the political ad dollars in play,” FTVLive reports. “Political campaigns want to spend a bulk of their money during newscasts. It is their way to reach more likely voters.”
NBC O&O’s in “many of their markets” are in talks to add the earlier news programming, the report notes.