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Media Life

Which Network Has the Early Lead in November Sweeps?

Nov 6, 2015  •  Post A Comment

One of the Big 4 broadcast nets has jumped out to a huge early lead in the November sweeps. Media Life reports that Fox leads its closest competition, NBC, by 35% in the key 18-49 demo. CBS and ABC are in a close race for third, well behind the leaders.

Much of Fox’s advantage can be attributed to its coverage of the World Series. Other than the annual baseball championship — along with the continued strength of “Empire” — Fox has had a difficult fall in terms of ratings.

For the first week of the sweeps period, Oct. 29-Nov. 4 — a week that included three games of the World Series — Fox enjoyed a 3.1 average rating in adults 18-49. NBC trailed with a 2.3, followed by CBS with a 1.9, ABC with a 1.8 and CW with a 0.6.

“Empire” came through with the highest rating of the week for a non-sports program, delivering a 4.6, the report notes. The five-game World Series averaged a 4.2.

NBC, with TV’s highest-rated program in “Sunday Night Football,” is expected to catch up as the rest of the sweeps period plays out, Media Life notes. NBC has won the past three November sweeps.

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