Amazon announced today that its Fire TV was the top-selling streaming media player across all U.S. retailers for the period from July through October, topping Apple TV and others.
The company notes that the data is available only through October, but Apple Insider points out that the new fourth-generation Apple TV just arrived in stores Oct. 30. Apple has yet to report on sales for the new Apple TV.
The Amazon announcement did tout a surge in Fire TV sales on the Amazon site over the Black Friday weekend, saying sales of Fire TV devices were up more than six times from a year earlier. The Fire set-top box was the top seller among streaming devices, with the Fire TV Stick in second place.
“Highlighting Amazon’s role in the low-end tablet business, the company also revealed that its $49.99 7-inch Fire tablet is the fastest-selling Amazon tablet ever, with ‘millions’ sold since launch,” Apple Insider reports. “The budget-priced Fire helped to increase tablet sales more than three times that of Black Friday 2014.”
Amazon wasn’t revealing exact sales figures on the devices.
Dave Limp, Senior Vice President, Amazon Devices, said in the announcement: “This has already been the biggest holiday shopping season for Amazon devices, and we’re energized by the year over year growth for all of our product categories. With a sub-$50 price point for one or $250 for a six-pack, we’ve reached a tipping point with Fire — it is our fastest-selling tablet ever. We’ve already built millions — and we’re ramping up production to build millions more.”