Report: Black Friday Weekend In-Store Sales Plunge as Online Sales Surge

Dec 1, 2015  •  Post A Comment

Walter Loeb, a former retail analyst and current consultant to the retail industry, writes in Forbes that when all is said and done over the Black Friday weekend, retail (in-store plus online) sales were up 3% over last year.

He writes:

“1. … I estimate that in-store sales decreased by 12-15% in the three-day period (Friday to Sunday) over the previous year.
Smart phone sales were very strong. I estimate that they increased by 38%.

  1. Cyber Sales – purchases by traditional computers and tablets increased about 18%.
  2. Total sales increased 3%. This means that all figures combined gave stores a slight positive edge over last year.”

To read more about Loeb’s analysis, please click here, which will take you to his Forbes article.

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