Donald Trump is poised to launch a huge TV ad campaign that will tap into the millions he set aside for spending in 2015 and then never spent, Howard Kurtz reports on Fox News.
Trump’s campaign team reportedly budgeted $25 million to run television ads in the third quarter of 2015, but as Trump gained free media coverage, the campaign held off on advertising.
“That is about to change. Sources in the Trump camp say they will soon launch a major ad blitz that could cost at least $2 million a week, and possibly several times that,” Kurtz writes.
He adds: “The initial wave of ads will focus on Trump’s vision and his stance on key issues — no bio spots necessary for the celebrity candidate — but that could change if any GOP rivals target him with negative commercials.”
The report quotes a Trump adviser saying: “If you attack Trump, he will attack you 10 times as hard. We will not allow any attack to go unanswered.”